Citizen; Watching The Future

Citizen; Watching The Future

Citizen is headquartered in Tokyo, Japan and has been acknowledged as being the largest watch manufacturer in the world for the past 24 years in a row. Citizen is known for both good technology and good styling. But it’s legacy goes beyond that and reaches all the way back to its origin.

Citizen was founded in Japan, in 1918 and was originally known as the Shokosha Watch Research Institute. In 1924 the company officially changed its name to ‘Citizen’ as it wanted a name that the people could be relate too and thus the Citizen Watch Company was born.

Citizen has always pushed itself into new and more innovative areas in watch making. They have been the first to do many things; among them the first to develop the slimmest LCD watch which reduces bulk while increasing comfort level, first ever voice recognition watch, as well as the first professional diving watch with electronic depth sensor. This string of innovation continues with the Eco-Drive watches.

The Eco-Drive collection is celebrated throughout the world over its use of solar powered technology. Because of being powered by light, this watch never needs batteries, which makes it environmentally friendly and “green”. These watches, in addition to being powered using light, also make use of Japanese quartz movement which guarantees precise time keeping.

The Eco-Drive watches feature timepieces for men and women and the types range from lavish fashion watches to tough sports watches. A few examples are as follows:

The Citizen Women’s Eco-Drive Silhouette Two-Tone Watch is a women’s dress watch that brings together beautiful styling and perfect functionality. This watch is two-tone which makes it an extremely versatile fashion choice. The band is constructed of stainless steel; edgy, elegant and durable all at once. It is water resistant to 30 meters and has a 240 day power reserve, and it only requires three hours of light to fully charge.

Another popular choice is the Citizen Men’s Eco-Drive Titanium Perpetual Calendar Chronograph watch. This watch sports a titanium case and bracelet, a date indicator, has a 1/20 second chronograph as well as a power save ability. Another feature is the automatically adjusting calendar which factors in leap years and will be accurate until the year 2100. It is also water resistant to a depth of 200 meters.

Citizen is recognized for both exceptional time-keeping and unprecedented genius in design. These watches combine exquisite style and tough functionality; a combination that is hard to beat.

http://en.wikipedia.org/wiki/Eco-Drive